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Branding på TikTok – men hvordan?

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June 30, 2022

De fleste kender TikTok, men hvordan skal man gribe mediet an som brand? Bliv klogere på TikTok i selskab med influencer Sofie Bøcher Lindquist og cases fra Elretur og STARK.

Sofie har skabt sin egen TikTok-succes, og vi taler med hende om, hvordan man tilpasser sig et nyt medie og forskellige målgrupper. Samt hvad man kan forvente sig af et influencersamarbejde på TikTok.

Desuden deler vi vores egne erfaringer med platformen, og hvad man skal være opmærksom på, inden man kaster sig ud i et TikTok-eventyr.

I samarbejde med Elretur oplevede vi stor succes på platformen med den kendte batterikampagne og Bodil Jørgensen i front. Her var tilgangen at tilpasse eksisterende kampagnemateriale til mediets præmisser.

Derudover deler vi learnings og tanker fra vores samarbejde med STARK, hvor vi kørte betalt annoncering på TikTok i forbindelse med deres elevkampagne.

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